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Have you ever wondered why is Gucci so expensive? Is it actually worth the money? Keep reading to find out
Why is Gucci so expensive? Is it really worth the money or are you better off buying from a different brand?
Some people are willing to pay what others may consider an exorbitant price for a high-end fashion item. While some customers do not appreciate designer goods and believe they are pricey, others see these items as investments in their separate wardrobes and are willing to save from salary to paycheck to get what they want.
If you’ve ever wondered why Gucci is so costly, keep reading to find out why most trendy people are willing to spend an arm and a leg for these luxury brands.
Why Is Gucci So Expensive?
Despite its humble beginnings, Gucci has grown into a luxury fashion brand that is mainly out of range for most of the population. Here are some of the factors that have contributed to the rising cost of this brand.
1. Its Rich History Background
Although the luxury company is today recognized for its decadent bags, jewelry, and shoes, it did not begin as a fashion brand.
Guccio Gucci, an Italian leather worker, founded a tiny shop in Florence in the early 1900s, where he created horse saddles and other riding gear. Because there weren’t many other businesses doing the same thing, his business began to spread across Europe.
When leather became scarce in the 1930s, Gucci experimented with different materials as substitutes. This is when the interconnecting diamond design for which Gucci is now famous arose. Eventually, a New York store opened, and the products shifted away from equestrian riding to everyday wearability.
After Gucci died in the 1950s, the interlinked G logo was created as a tribute to the company’s founder. The brand’s popularity skyrocketed as celebrities wore their favorite Gucci clothes and accessories.
Gucci’s creative director today is Alessandro Michele, one of the most well-known Italian fashion designers. With him at the helm, it is challenging to see Gucci not reigning supreme as the country’s most-known designer brand.
2. High-Quality Authentic Materials
Gucci has undoubtedly grown in popularity due to its dedication to high-quality materials. The Italian brand is known for paying attention to details such as stitching, leather or canvas quality, and the story behind each bag.
Gucci items are manufactured in Europe, where employees are paid far more than those in China, Bangladesh, and other countries. These goods are made to be of the greatest possible quality. They have superior materials (such as Pima cotton), artistry, and working conditions.
When huge name businesses manufacture designer bags, they don’t skimp on quality. Likewise, Gucci places a high value on the quality of its luxury bags. The stitching on these bags is precise, the zips are high quality and the leather or canvas is of great quality.
Because of the great quality of their materials, with proper care, Gucci items last a long time.
The high quality of materials and craftsmanship is one of the main reasons why Gucci is so expensive.
3. Gucci Has A Strict Quality Control
The Gucci brand is well-known for its creative designs. They use experience from across the globe to create something harmonious with the newest fashion trends. They are also well-known trendsetters.
The final goods will always stay in vogue. Their bags are generally manufactured by hand; however, modern equipment is employed to make the greatest quality bags in the world.
Each bag that leaves its workshop must be identical in terms of pocket placement, zip type, form, and stitching. Every bag must go through 100 to 300 stages in the manufacturing process.
Furthermore, both automated and human testers examine the strength and durability of bags. In order to test the durability of the bags, they may have their zippers opened and closed frequently, as well as have heavy objects carried and dropped from a height.
Strict quality control has a cost and it’s part of the reason why the Italian brand is so pricey.
Both Gucci and Gucci buyers desire brand exclusivity. Selling luxury items at a high price point benefits both the brand and the customers.
The Italian fashion house does not want everyone to be able to purchase its products since it would damage its high status as a top designer brand and be associated with exclusive products.
Thus they maintain their prices high. Customers want Gucci to stay exclusive so that when they purchase a Gucci item, they know they are part of a limited, chosen group with a great status.
Any limited edition products increase this exclusivity – only a limited amount of a design or cooperation is manufactured. Thus only a small number of individuals will be able to obtain these items, making them a part of an even more exclusive group.
5. Gucci Popularity
Because of its eye-catching colors and patterns, the Gucci brand is one of the world’s most prominent, widely known, and best-selling brands. The company is well-known for its double G logo, horsebit, and red and green stripes.
Gucci, known for their high-end luxury items, are now rated 38th among the most valuable multinational brands in the world, with an estimated worth of more than $ 14 billion.
Their items are primarily made-to-order leather accessories ranging from purses to shoes. They are still focused on jewelry and watches, perfumes, and ready-to-wear products in recent years, carrying on the legacy that has made the company what it is today.
6. Consumer Demand Is High
Gucci is a high-demand brand with a devoted following. It is one of the world’s most sought brands. As bizarre as it may seem to some, price is one of the things that makes Gucci so appealing.
Gucci has many loyal customers, growing daily due to its outstanding designs and high quality. Gucci raises its prices because of its widespread appeal.
Because Gucci is so costly, the affluent class likes to purchase more Gucci garments, purses, belts, wallets, and other products. It becomes a Class Symbol to demonstrate how financially secure and trend-following they are.
It is also well-known that Gucci items are more often seen on non-celebrities. As celebrities flaunt expensive Gucci outfits, more people purchase them, making them richer. People try Gucci purses, wallets, belts, and other products to attract attention and to keep up with the newest trend like their favorite celebrities do.
And of course, since popularity is high, Gucci feels justified to keep increasing their prices.
7. Gucci Warranty and Bag Care
Gucci provides a repair service for Gucci goods bought from an authorized Gucci retailer; this is also one of the reasons why Gucci is expensive. It also means fixing it immediately when you have a complaint or an issue. Gucci provides personalized care and an experience that makes customers feel like they are the only ones they serve.
8. Resale Value
Gucci does not have the same resale value as Chanel, Louis Vuitton and Hermes. However, it is priced much lower than those brands as well and it does hold some of its value. Depending on the model and condition of your bag, you can generally get at least 80% to 100% of your money back if there has been price increases. Meaning, if you bought a Gucci Soho for $1000 and now it costs $1500, you can most likely sell it and break even.
Is Gucci worth the money?
We would say that yes, Gucci is worth the money. Given it's rich heritage, great craftsmanship and bold designs, Gucci is worth the high price tag. It is less expensive than other luxury brands while still providing great quality and exclusivity. Of course, the Italian fashion house is not for everyone, if you prefer very subdue designs and branding or if you just want to pay for quality leather and not for the brand.
Conclusion - Why is Gucci so expensive?
Gucci is the most recognized fashion brand in the world, representing a feeling of refinement, a strong financial position, and a need for the finest. Gucci has become a fashion, and that fashion never goes out of vogue. The main reasons why the brand is so expensive are: the quality of its materials and craftsmanship, their warranty policy and its exclusivity and status.