Why Is Loro Piana So Expensive. What Is So Special About The Brand?

Why is Loro Piana so expensive? We have the answer, keep reading to find out

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Loro Piana is a luxury fashion brand that specializes in high-quality cashmere and wool garments. The brand was founded in the early 1920s by the Loro Piana family, who have been involved in the textile industry for several generations.

A part of the LVMH group, Loro Piana is known for its exceptional craftsmanship and use of the finest materials, making it a favorite among fashion connoisseurs and those who appreciate timeless, sophisticated style. From its iconic cashmere coats to its sumptuous woolen knitwear, Loro Piana offers a range of luxurious pieces that are sure to elevate any wardrobe.

Loro Piana is a brand that truly embodies the best of Italian craftsmanship and style but there’s no denying – it’s very pricy, even if we compare it with other luxury brands.

WHY IS LOro piana super expensive
Why is Loro Piana so expensive?

Top 10 reasons why Loro Piana is so expensive but it’s worth the money

Now that we know a little about the brands’ heritage, let’s explore the reasons why Loro Piana is so expensive and it’s worth the money:

Exceptional quality

Loro Piana is known for using only the finest materials, such as baby cashmere and vicuña wool, which are incredibly soft and durable. If you’re thinking of buying a garment in the worlds’ most outstanding raw materials, then Loro Piana is the brand for you.

Handmade craftsmanship

Each piece is crafted by skilled artisans using traditional techniques, ensuring that each garment is a work of art. All of the brands’ pieces are handcrafted by skilled artisans in Italy. This is a big reason why Loro Piana is so expensive, since these artisans are fairly paid. Compare it with outsourcing manufacturing in Asia and it’s clear why Piana is much more expensive.

Sustainable sourcing

Loro Piana takes great care in sourcing its materials from environmentally-friendly and ethical sources. The brand is committed to preserving the environment and ensuring that the materials they use are sourced in a responsible manner. This includes working closely with farmers and suppliers to ensure that the materials are sourced in a way that is sustainable and does not harm the environment.

For example has the brand has developed a method for producing cashmere that optimizes quality while ensuring sustainable development. The brand’s research in cashmere production led to the creation of the “Loro Piana Method,” which promotes selective breeding and a balance between animals, the environment, and local populations in the Alashan region of China, where the cashmere is sourced.

The method also emphasizes smaller herds and rationalized shearing, leading to increased revenue for local shepherds. Loro Piana has also created the “Loro Piana Cashmere of the Year Award” to recognize and encourage the adoption of this method in neighboring regions.

Many times sustainability can be pricier for companies, so it can justify higher prices.

Heritage and reputation

Loro Piana has a rich history dating back to the 1800s and has built a reputation for producing luxury goods of the highest quality. The brand has been passed down through generations of the Loro Piana family and has been honing their craft for over a century. This heritage and reputation have helped to establish Loro Piana as one of the most respected and desirable luxury fashion brands in the world.

In the world of fashion there’s only one thing brands cannot mimic – and that is heritage. Loro Piana can definitely demand higher prices due to its rich heritage and impeccable reputation.

Attention to detail

From the cut of the garment to the smallest embellishment, Loro Piana pays meticulous attention to every detail.

This attention to detail is evident in the finished product, with each piece being perfectly finished and polished to ensure that it is of the highest quality. The brand takes great care in ensuring that each garment is as close to perfect as possible, which is one of the reasons why their clothing and accessories are so highly sought after.

Tailored fit

The brand’s garments are tailored to fit the body perfectly, providing a comfortable and flattering fit.The brand’s garments are tailored to fit the body perfectly, providing a comfortable and flattering fit. Loro Piana’s tailors take great care in ensuring that each piece is cut to fit the body in a way that is both comfortable and flattering. This ensures that the garments look great and feel great to wear, making them a pleasure to own.

Timeless design

Loro Piana’s designs are classic and timeless, ensuring that the garments will never go out of style.

The brand’s designs are inspired by traditional Italian style and are created to be both elegant and timeless. This means that the garments can be worn for years to come, without ever looking dated.

It’s easier to justify spending a small fortune for a piece that you know you’re going to keep in your closet for pretty much the eternity.

Brand exclusivity

Loro Piana’s products are sold through a select number of high-end retailers, adding to the brand’s exclusivity. This exclusivity ensures that Loro Piana’s garments are only available to a select group of customers, making them even more desirable.

Furthermore, the brand is not well known among the general population. Most people will not recognize their iconic loafers or any other LP piece. This gives another layer of exclusivity as only people that know the brand will actually recognize it.

Investment piece

Loro Piana’s garments are not only beautiful but also long-lasting, making them a worthwhile investment in anyone’s wardrobe. They also tend to hold their value more than other luxury ready to wear.

Top 5 Loro Piana pieces for women to invest in

1.A cashmere sweater

loro piana why is it so expensive

Price: between $1,000 – $4,500 USD

Loro Piana’s cashmere sweaters are made from the finest quality cashmere, making them incredibly soft and warm to wear. Be extra careful with storing and cleaning your cashmere sweaters, you don’t want to ruin such a pricy sweater.

2. Loro Piana Loafers

loro piana expensive loafers

Price: starting at $1,000 USD

As much as Loro Piana is a very underrated brand, it seems like the loafers have definitely become very popular. And for a good reason, the Piana loafers are made of soft calfskin suede and are extremely comfortable. They also come in a multitude of colors, so you’re sure you can find one for you.

3. Cashmere Scarf

why is loro piana so expensive

Price: starting at $590 USD

Loro Piana’s cashmere scarfs are soft, warm, and lightweight, making them perfect for fall-winter and even spring. They are available in a wide range of colors and patterns and are a versatile accessory that can be worn in many different ways. They are also relatively affordable – at least compared to other cashmere pieces, so they are an excellent introduction to the brand.

4.Vicuña Coat

loro piana coat why so expesnive

Price: between $4,500 – $15,000 USD

Loro Piana’s vicuña coats are made from one of the finest and rarest wools in the world. These coats are incredibly soft, warm, and lightweight, and the natural color of the wool is absolutely beautiful.

Most LP coats are also incredibly classic, the type that you can leave to your grandchildren, so no worries about looking dated.

However, starting at $4,500 USD they can go up to 15K, which is obviously very expensive, even in the world of designer brands. Take extra care of your Loro Piana coats by storing them properly and dry cleaning them at a specialized place.

5. Sesia Tote Bag

loro piana tote why is it so expesnvie

Unlike many other luxury brands, Loro Piana is not really known for their handbags. However, we think that LP’s handbags are excellent quality and very underrated. We especially love the Sesia tote – it’s simple, logo-less and crafted beautifully from smooth calfskin. It’s truly a great choice for those looking for quality more so than a “brand”.

Frequently Asked Questions

Does Loro Piana go on sale?

Yes, Loro Piana does go on sale. You can check out the LP sales at their boutiques or at their online stockists.

Check out the following stockists for sales and / or cupon codes: Nordstrom, Farfetch, Neiman Marcus & MyTheresa.

Do the Loro Piana Loafers run big?

No, generally Loro Piana Loafers are true to size, even a little snug but they should stretch a bit and fit perfectly.

The Summer Walk suede loafers do run a little big, so we recommend you size down a half size.

Is it worth buying Loro Piana?

Worth is a very individual thing, so only you know if it’s worth it for you. We can say this: Loro Piana’s garments are one of the most qualitative in the industry and are made to last. However, Loro Piana is very expensive, even when we compare it with other luxury brands so it’s not for everyone.

Read also:

Why is Hermes so expensive?

Why is Goyard so expensive?

Why is Prada so expensive?

Conclusion Why Is Loro Piana So Expensive

Loro Piana is an Italian luxury fashion label that is known for its use of rare raw materials such as vicuna wool, which is one of the most expensive and sought after materials in the world. The brand is considered to be one of the most expensive in the luxury fashion market, with some of its products being sold for tens of thousands of dollars.

The high prices of Loro Piana can be attributed to several factors, including its rich heritage, exclusivity, and status, as well as the use of high-quality materials and craftsmanship in the production of its products. Additionally, the brand’s exclusivity and covetousness might also explain why Loro Piana can keep their prices so high.


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