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Louis Vuitton Vs Goyard. Which One Is Better in 2023

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Louis Vuitton Vs. Goyard – which one is the better choice for you?

lv vs goyard

When it comes to choosing the best luxury brand to add to your collection the choices may not be as simple as you thought. For some, splurging on a designer bag is a rare treat. You want to make sure that your choice is the right one for your style and budget. There’s no doubt that Louis Vuitton and Goyard are two French luxury brands that are synonymous with class and elegance. In the battle of these prestigious brands who will come out on top?

To make your choice less daunting, we’ll help you break down the two brands by price, quality, style, and a few more good-to-know pointers. In the end, we decide which one is the winner: Louis Vuitton or Goyard.

History Of The Brands: LV vs Goyard

Knowing a brief history of each brand may help you make a better choice. You‘ll be surprised to learn that the brands are more similar than you thought (not just in design).

Louis Vuitton

The French luxury house Louis Vuitton was founded in 1854 in Paris, France by its namesake Louis Vuitton. The brand started out making flat-top stackable trunks(a first of its kind) that were made for travel and gained popularity among the elite. 

Control of the brand was passed from father to son to grandson between 1854 and 1977 when Gaston-Louis Vuitton grandson of Louis Vuitton passed away. Gaston passed on the presidency of the brand to his son-in-law Henry Racamier. In 1987 Louis Vuitton merged with Moët Hennessy to give rise to the LVMH Luxury Conglomerate. The initials of Louis Vuitton were combined with floral and geometric ornaments in 1896 to form the iconic LV monogram still used today. 

LV or Goyard
Louis Vuitton Monogram

The passing years not only saw a change in leadership but also the evolution of the brand. From trunks to handbags, jewelry, shoes, and clothing, the Louis Vuitton brand has brought its unique take on luxury into each of these collections. Collaborations with the likes of Marc Jacobs as creative director of the fashion house have served to strengthen the brand’s high fashion status.


French luxury brand Goyard was officially founded in 1853 by François Goyard. François worked as an apprentice for the original trunk maker Pierre-François Martin who founded Maison Martin in 1792. He later passed on the business to Louis-Henri Morel who hired François Goyard in 1845. After the death of Morel, François Goyard took over the business and renamed it Maison Goyard.

The Goyard legacy was born from that moment and grew from boxes and trunks to travel luggage, handbags, and accessories. The name Goyard has since been associated with royalty, celebrities, and aristocracy. The monogram for Goyard consists of multicolored dots that form a Y that is derived from the Goyard family name.

goyard or louis vuitton
Goyard Monogram

The production of Goyard goods was halted during the Second World War but was brought back to life in 1998 by Jean-Michel Signoles. Boutiques have been established worldwide, and their production techniques have been modernized. For those not in the know, Goyard is one of those brands that can easily elude you. Their social media presence is near non-existent and advertising is zero. Nevertheless, Goyard continues to grace the arms of the rich and famous with some designs even reaching cult status.

Differences between Louis Vuitton and Goyard

Now that we’ve gotten to know a bit about the history of the brands, we can get into the differences between the two.

Style of Louis Vuitton vs Goyard 

The signature canvas of both Louis Vuitton and Goyard with their individual monograms make up their timeless designs. Both brands have a range of bags for men and women as well as small leather goods and accessories. 

Louis Vuitton comes in a range of options with different materials, colors, and styles, including different canvas patterns. On occasion, they tend to collaborate with famous artists to come up with limited-edition designs. Their designs can be described as high-end and on-trend.

Goyard has far fewer styles to choose from in comparison to LV. Their canvas never changes, but each piece is customizable by color. Goyard’s designs are elegant, simple, and luxurious. They stick with a traditional style that they consider being timeless heirlooms.

Quality of Louis Vuitton vs Goyard

Louis Vuitton’s canvas is made of cotton coated with PVC. Their designs incorporate leather, suede, and exotic skins. Goyard’s canvas is made from linen and cotton coated by natural resin. Both brands are of high quality and are meant to be durable and long-lasting. 

Comparing the Price of Louis Vuitton and Goyard

The price of handbags increases annually. Pricing also changes based on the materials used to create the bag. Louis Vuitton bags range in price from $1200 and $6000 for their canvas and leather bags. The exotic skin bags like those made from crocodile and lizard skin range between $12000 and $36000. 

Goyard handbags are not as easily accessible as LV and their website does not sell their items nor does it list the prices. The most basic styled Goyard bag can start at $1200 and the higher-end items cost upward of $5000. Check our our article on why is Goyard so expensive.


Which is more exclusive – Louis Vuitton or Goyard 

There’s no doubting the exclusivity of both Louis Vuitton and Goyard. Depending on how you look at it, LV uses celebrity endorsements and social media which have made it famous everywhere. Goyard is understated, yet has just as much celebrity pull to it. 

However, we have to say that in comparison, Goyard is the more exclusive brand. This is due to the fact that you cannot buy a Goyard bag without some effort. One could argue that Goyard is even more exclusive than Hermès, since at least Hermès sells bags on their website.

Furthermore, even though Louis Vuitton is expensive and raising their prices constantly, it also feels common due to the prevalence of fake bags.

The resale value of Louis Vuitton vs Goyard 

The age, style, condition, and rarity of your bag will determine its resale value. In general, both Louis Vuitton and Goyard bags hold their value. 

If we had to choose, we would say that Goyard tends to keep its value more, just because it’s much harder to buy new. Thus, making the resale market the only viable alternative for many people.

Pre-Loved Louis Vuitton Bags

Check out this link for second hand Louis Vuitton bags.

louis vuitton versus goyard

Pre-Loved Goyard Bags

Check out this link for second hand Goyard bags.

goyard vs louis vuitton

Most popular items of Louis Vuitton

The most popular handbags from LV are the ones from their iconic collection, such as the Neverfull, Speedy, and Keepall.

Check out our article for the best Louis Vuitton bags to invest in

Most popular items of Goyard

The most popular handbags from Goyard are Saint Louis, Anjou, and Artois.

Check out our article on why is Goyard so expensive

louis vuitton vs goyard

Conclusion: Which brand is better, Louis Vuitton or Goyard

Louis Vuitton and Goyard are two very similar designer brands with totally different approaches to the way they sell their products. Each has earned its exclusivity through the history and quality of its products. If you’re looking for understated simplistic elegance then Goyard wins the race. If you like your fashion to be accessible with lots of different designs to choose from, then Louis Vuitton wins.


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