Goyard Artois (PM, MM & GM) – Complete Guide and Review 2023

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Complete Guide to the Goyard Artois (PM, MM & GM)

Perhaps one of Goyard’s most famous bags, the Artois is a durable zippered tote perfect for all of life’s adventures. This guide will tell you more about Artois sizes, materials, and prices, so make sure to keep reading! 

Goyard History 

The House of Goyard started out as a trunk-making atelier in the late 18th century. At that time, it was named House of Martin, after its founder Pierre-François Martin. 

Louis-Henri Morel took over the shop after Martin’s passing and passed it down to François Goyard when he died in 1852.

Despite its long history, Goyard remains a mysterious brand as a result of its subtle branding and lack of e-commerce options. Still, the Parisian House is one of the most highly respected and prestigious in the world. 

Goyard Artois Tote Features & Comparison with Goyard Saint Louis

goyard st louis vs goyard artois
Goyard Artois vs Goyard St. Louis

The Artois tote bag was inspired by Goyard’s emblematic Saint Louis bag but has a few key differences

While the Saint Louis is fairly flexible and pliable, the Artois is sturdier and more structured. Another major difference is that while the Saint Louis has an open top, the Artois has a zippered closure. Finally, the Artois has a reinforced leather bottom. 

Additional features include leather shoulder straps for on-the-shoulder carrying and a floating interior pocket for easy organization. Personalization options and smart initials are available for an additional fee.  

Goyard Artois Sizes

Artois comes in three sizes, the PM (petite modèle), the MM (moyen modèle), and the GM (grand modèle). Check out the table below for the exact dimensions. 

Goyard Style Dimensions (inches)Dimensions (centimeters)
Artois PM12” x 9.5” x 5.5”, 8” strap drop30 cm x 25 cm x 14 cm, 20 cm strap drop
Artois MM14.5” x 11.5” x 6”, 10” strap drop50 cm x 30 cm x 17 cm, 25 cm strap drop
Artois GM26” x 14.5” x 9”68 cm x 37 cm x 24 cm
Goyard Artois Sizes
goyard artois sizes dimensions

What Fits in the Goyard Artois?

What fits in the Goyard PM

The PM fits a laptop (13” to 15”), wallet, sunglasses, small notebook, phone, keys, and a small makeup bag. 

What fits in the Goyard MM

The MM can fit a laptop (any size), folders, and daily essentials like a phone, wallet, and keys. For this reason, it’s a great work or commuting bag. Some choose to use the Artois as a baby bag and find it large enough to fit diapers, wipes, and a change of clothes. 

What fits in the Goyard GM

Goyard’s latest addition to the Artois family is the GM (also known as the Travel Bag). Its size, lockable zippers, and spacious interior make it an ideal choice for a weekend bag or as carry-on luggage. 

Read also: Goyard Belvedere Full Review

Goyard Artois Materials

Goyard uses its signature Goyardine Canvas to produce the Artois tote. Goyardine is made from a mix of hemp, linen, and cotton. This material is thick and sturdy, while also being water-resistant. 

The handles and bottom corner reinforcements are made out of leather. More specifically, the brand uses Chevroches Calfskin, a type of leather from the Bourgogne-Franche-Comté region in central France.

Both sizes are available in 11 colors. Neutral options include black, black & tan, navy blue, and white. Colored options include yellow, red, burgundy, and sky blue.


goyard artois colors

Goyard Artois Prices 

In an effort to maintain exclusivity, Goyard does not sell its bag online or reveal prices to the public. As you can imagine, that makes getting accurate, up-to-date information quite a struggle. 

Luckily, some dedicated handbag lovers have visited boutiques and inquired about prices, so we’re able to provide you with the latest amounts. 

Goyard StylePrice (USD)Price (Euros)
Artois PM$2,190€1,660
Artois MM$2,450€1,920
Artois GM$2,725€2,060
Goyard Artois Prices

Note that Goyard no longer upcharges for colors as of August 2022. In other words, all colors are the same price. 

If you’re looking for a secondhand Goyard, we recommend heading to a reputable reselling site like Fashionphile or Rebag.

Excellent condition PMs sell for around $2,600, while excellent condition MMs retail for $2,700 to $2,900. These prices are a bit shocking given the retail value, but the advantage is being able to order online and have the bag delivered directly to you. 

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How To Care For & Clean You Goyard Artois Tote

Luckily, the Goyardine canvas is quite hard wearing. However, we still recommend a few best practices to make sure your tote will look as good as new for a long time:

  • regularly clean the outside of the bag with fragrance free, water wipes. Immediately wipe with a soft cloth.
  • use a soft brush, like this to clean the inside of the Artois
  • avoid overstuffing the tote
  • when not in use, fill it with a pillow (like this one) or tissue paper or bubble wrap
  • avoid storing it in direct sunlight and in a humid environment. Always use the dust bag when storing the Goyard Artois

Read also:

Goyard Belvedere Review

Goyard Saigon Review

Goyard St. Louis Review

Goyard Anjou Review

Goyard Artois Outfits & Inspiration

Pros and Cons of Goyard Artois Tote

Let’s take a look at some of the high and low points of the Artois bag to help you decide whether or not to add it to your collection. 


  • Super lightweight 
  • Folds flat for travel
  • Easy to reach in and out of 
  • Holds a lot without looking oversized 
  • Durable 
  • Canvas covering is easy to clean 
  • Can be used as a work bag, tote, or diaper bag 
  • Belongings stay secure thanks to the zippered closure 
  • Long straps make it comfortable to carry on the shoulder, even with thicker clothing 


  • Significantly more expensive than similar Goyard styles like the Saint Louis 
  • A popular style that sometimes has a waitlist 
  • Difficult to purchase due to lack of e-commerce sales and very few boutiques 

Similar Bags To The Goyard Artois

If you read our Goyard Artois review and you're not convinced that the bag is for you, take a look at other alternatives below:

ysl cheaper in paris
YSL Shopping Tote
  • Gucci Ophidia
goyard artois alternative
Gucci Ophidia Tote

Is The Goyard Artois Worth Buying? 

Regardless of the bag you’ve got your eye on, it’s important to choose one that fits your fashion sense, lifestyle, and budget. For that reason, we can’t definitively say whether or not you should buy any certain bag. 

With that disclaimer in mind, we wholeheartedly recommend the Artois. In our opinion, it’s about as close as you can get to a perfect tote bag. Not only is it featherlight, but it's also incredibly durable and easy to clean. 

On top of that, it's got classic styling, making it perfect for daily use, whether as a work bag, diaper bag, or overnight bag. And, last but not least, it’s simple and elegant, so you’ll feel proud carrying the Artois for years to come. 

Read also:

Why is Goyard so expensive?

Goyard versus Louis Vuitton

Full Goyard Price List


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