Goyard St. Louis – The Ultimate 2023 Guide
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Goyard Saint Louis Tote Bag Review : including what fits, pros and cons, prices & more!
The Saint Louis tote is Goyard’s most famous and recognizable piece.
In fact, sales from this style make up half of the company’s profits!
If you’re curious to learn more about the Saint Louis, this is the article for you. Keep reading to learn about sizes, materials, and prices. At the end, we’ll weigh the pros and cons and help you decide if the Saint Louis is worth adding to your wardrobe.
Goyard Brand History
From its humble beginnings as a trunk-making workshop in the late 1700s, Goyard has become a highly sought-after luxury brand popular with the likes of Coco Chanel, Karl Lagerfeld, David Beckham, and the Kardashians.
Although popular with celebrities, Goyard has managed to keep a low profile in its 200+ year history. It does so through its subtle marketing strategy and branding.
Saint Louis History and Description
Goyard first introduced the Saint Louis as a beach bag in the 1930s. Since then, its clean lines and elegant simplicity have helped it remain a popular everyday bag. This bag is so popular that it accounts for more than half of Goyard’s revenue.
The Saint Louis is a rectangular tote bag with two top straps and a removable interior pocket providing quick access to small necessities.
It is unlined, making it extremely lightweight and completely reversible. One side features Goyard’s signature Goyardine fabric, while the other is made of a cotton/linen mix.
Goyard Saint Louis Sizes
The Saint Louis is currently offered in two sizes, the PM (petite modèle) and the GM (grand modèle). There was an XXL option available starting in 2018, but this size has since been discontinued.
See the exact dimensions for the PM and GM sizes below.
|Goyard Style||Dimensions (Inches)||Dimensions (Centimeters)|
|Saint Louis PM||13” x 11” x 6”, strap drop 7.5”||34 cm x 28 cm x 15 cm, strap drop 19 cm|
|Saint Louis GM||15.5” x 12. 5” x 7.5”, strap drop 7.5”||40 cm x 34 cm x 20 cm, strap drop 19 cm|
What Fits Inside a Goyard Saint Louis?
What fits in the Goyard St. Louis PM
The PM is large enough to work as an everyday bag. Owners have reported being able to fit a small laptop (15” or smaller) and daily essentials (phone, keys, water bottle, wallet, makeup) inside.
What fits in the Goyard St. Louis GM
The GM is large enough to use for traveling or as a beach bag. It can fit a 16” laptop, a large pouch, a full sized wallet, a scarf, headphones, a book, a water bottle, and smaller everyday essentials.
Goyard Saint Louis Materials
Like the Artois, the Saint Louis is made from Goyard’s signature Goyardine material.
Goyardine is made from hemp, linen, and cotton, then coated with a water-proofing substance to resist stains and increase durability.
Its handles are made out of Chevroches Calfskin, a type of leather from the Bourgogne-Franche-Comté region in central France.
The inside of the bag is made from a cotton/linen blend and is unlined. This feature means the bag is completely reversible, allowing you to carry it with the motif side out or the cotton side out.
Saint Louis is available in 11 colorways, ranging from neutrals like black, white, and gray to colorful options like burgundy and sky blue.
Goyard St. Louis Prices
Like with many exclusive brands, Goyard doesn’t advertise its prices. As a result, it’s up to luxury lovers to share updated information whenever they shop for or purchase a Goyard bag.
Below are the most up-to-date prices we could find for the Saint Louis.
|Goyard Style||Price (USD)||Price (Euros)|
|Saint Louis PM||$1,620||€1,220|
|Saint Louis GM||$1,890||€1,430|
If you’ve purchased from Goyard in the past, you might remember that the brand charged more for colored bags versus the black or black & tan versions. That’s no longer the case as of August 2022.
In other words, the prices above are for neutrals and colored options.
Goyard St. Louis versus Artois
If you’re looking to buy a Goyard tote, you might have a hard time deciding between the Saint Louis vs the Artois. Note these key differences between them to hopefully help you with your decision:
- the Goyard Artois has a zipper while the St. Louis is an open tote
- The St. Louis is reversible, the Artois is not
- The St. Louis is lighter than the Artois
- The Artois is more structured than the St. Louis due to its reinforced bottom
- The St. Louis is more affordable than the Artois.
- Goyard Artois tote comes in 3 sizes, whereas Saint Louis only comes in 2.
If you like a slightly more structured tote and a zipper closure is very important to you, then we recommend the Artois tote – read our full review here. If you want a more carefree, pliable tote that is also more affordable – go for the Saint Louis.
Goyard Saint Louis Vs Louis Vuitton Neverfull
|Goyard St. Louis PM||Louis Vuitton Neverfull MM|
|Dimensions Inches||13” x 11” x 6”||12.6″ x 11.4″ x 6.7″|
|Goyard St. Louis GM||Louis Vuitton Neverfull GM|
|Dimensions Inches||15.5” x 12. 5” x 7.5”||15.7″ x 13″ x 7.9″|
If you’re debating between buying a Louis Vuitton Neverfull, vs a Goyard St. Louis – we hope that the above table is useful.
First, you need to know that the equivalent of the Goyard St. Louis PM is actually the MM in Louis Vuitton.
As you can see, the prices are lower for Goyard – although they are much harder to buy.
If you want to read more about Louis Vuitton vs Goyard check out this article.
Where can you buy a Goyard St. Louis tote?
It’s quite difficult to buy a Saint Louis tote, especially if you don’t live close to a Goyard boutique. We recommend you check trustworthy pre-loved websites such as Fashionphile or Rebag. Alternatively, you can also look at eBay, but do authenticate your bag once you get it to make sure you’re not buying a fake.
Pros and Cons of the Goyard St. Louis
Before investing in a Goyard bag, it’s important to weigh your options. That’s why we’ve put together some pros and cons to help you with your decision.
- Very lightweight
- Folds flat and small for travel
- Comes with a detachable pouch that makes organizing small items easier
- Can be used for a variety of uses: as a beach bag, shopping tote, or work accessory
- Subtle branding gives a hint of luxury without too much fanfare
- Comes in 11 beautiful colors
- The straps aren’t designed to support a lot of weight so carrying heavier items could lead to cracking
- Straps are thin and aren’t comfortable to wear when the bag is heavy
- Bottom corners wear out more quickly than the rest of the bag
- Glazing on the straps is prone to melting
- The top is open, leaving the contents vulnerable to theft
- Sags when full, creating an unattractive shape
- Short strap drop makes carrying it on the shoulder uncomfortable
Read also: Why is Goyard so expensive?
Goyard St. Louis Tote - Outfits and Inspiration
Is the Goyard Saint Louis Worth Buying?
Whether or not you decide to purchase a bag is ultimately up to your budget, your wardrobe, and your lifestyle.
For all of these reasons, it’s impossible for us to give you a definitive answer as to whether or not a bag will fit well in your collection. Still, our mission is to provide you with helpful guidance so you can make an informed decision.
With that in mind, the Saint Louis tote is not our first choice when it comes to luxury tote bags. While the lightweight material makes for a packable, easy-to-grab bag, the tradeoff is a lack of durability.
Numerous Saint Louis owners have mentioned durability issues, including wear on the bottom corners and cracked straps.
It is worth pointing out that this bag is, at its core, a beach bag. As such, it’s not designed to withstand the weight of heavy items like laptops.
If you want to use this bag occasionally for lighter items, it may work for you. However, if your intention is to use it as an everyday work or school bag, you might find yourself disappointed by how the Saint Louis holds up over time.
With its reinforced bottom corners and more structured body, Goyard’s Artois is a much better option for an everyday bag.