Gucci Aphrodite: Everything You Need to Know 

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Read our full review and guide of the Gucci Aphrodite including history, sizes, pros & cons, what fits inside, prices and more.

Introduced in late 2022, Aphrodite is one of the newest bags to join Gucci’s collection and is quickly becoming a fan favorite. 

Check out our complete guide to the Gucci Aphrodite to learn more about the bag’s design, materials, and price. After weighing the pros and cons, we’ll help you decide if this is an “add to your cart” bag.

Gucci Brand History 

Founded in 1921, Gucci is one of the oldest Italian fashion brands in operation today. What started out as a luggage manufacturer is now a global luxury brand worth over $13 billion. 

But things haven’t always been rosy for Gucci. In addition to family drama and a tax evasion scandal, Gucci has often been forced to innovate in response to materials shortages. 

For example, both its bamboo-handled bags and its signature hemp canvas came as the result of post-World War II leather shortages. 

Luckily, the brand has once again found its footing and nowadays continues to create clothing and leather goods that appeal to the well-heeled. 

Gucci Aphrodite Bag History 

Although Gucci introduced Aphrodite as part of its 2023 Cosmogonie Cruise collection, the bag is an ode to the brand’s past. Indeed, the design was inspired by a House code dating back to the 1970s. 

More specifically, Aphrodite’s bold interlocking double G logo speaks to the brand’s maximalist aesthetic of years gone by.

While certain design elements harken back to the past, the color palate, adjustable shoulder strap, and elegant shape give Aphrodite a modern feel. 

All in all, Aphrodite has the signature whimsy of Gucci’s Creative Director Alessandro Michele written all over it. 

Unfortunately, Michele announced his departure from the Italian House soon after Aphrodite was released however, it’s likely that this bag will serve as an ode to the well-loved designer for years to come. 

Gucci Aphrodite Bag Description 

Gucci’s Aphrodite is a crescent-shaped, hobo-style shoulder bag with clean, curvy lines and simple accents. 

It can be worn on the shoulder or across the body by attaching the longer strap that comes included. 

The small size has a zipper closure, while the medium and large sizes feature a magnetic flap closure. 

Inside, there’s a single zippered compartment and a large open compartment. 

Gucci Aphrodite Sizes 

This style comes in three sizes: small, medium, and large. We’ve put together a table so you can compare the dimensions side by side. 

Gucci Style	Dimensions (inches)	Dimensions (centimeters)
Aphrodite Small	9.9″ x 7.5″ x 2.8″	25 cm x 19 cm x 7 cm
Aphrodite Medium	15.3″ x 15″ x 0.8″	39 cm x 38 cm x 2 cm
Aphrodite Large	18.5″ x 17″ x 1.1″	47 cm x 43 cm x 3 cm

What Fits in a Gucci Aphrodite? 

What fits in the Small Gucci Aphrodite?

Small: Can fit a phone, a small camera, a small wallet, mints, earbuds, keys, lipstick, and a phone charger. 

What fits in the Medium Gucci Aphrodite?

Medium: This size can fit a small laptop or tablet, a planner or small notebook, and all of your daily essentials (phone, keys, charger, and makeup). 

What fits in the Large Gucci Aphrodite?

Large: Easily fits most laptops, documents, a planner, a book, and daily essentials (phone, keys, charger, and makeup). 

Gucci Aphrodite Materials 

Aphrodite’s body is made out of either soft calf leather or cotton canvas accented with leather. 

The hardware is a shiny gold-toned variety. Inside, the bag is lined with moiré, a textile with a wavy, watered appearance.  

Colors

Like many of Gucci’s bags, the Aphrodite comes in neutral shades like black, brown, and white, as well as brighter colors like hibiscus red, kelly green, purple, and bubblegum pink. 

Gucci Aphrodite Prices 

Unlike a lot of brands that are secretive about their prices, Gucci lists prices directly on its website. Here are the most up-to-date prices for the Aphrodite as of February 2023. 

Please be advised that prices can change without notice, so it’s always a smart idea to check Gucci’s website before purchasing. 

Gucci Style	Price (USD)	Dimensions (Euros)
Aphrodite Small	$1,980	€1,500
Aphrodite Medium	$2,290	€1,790
Aphrodite Large	$2,400	€1,980

Gucci Aphrodite Outfits and Inspiration

Where can you buy a Gucci Aphrodite?

You can buy the Gucci Aphrodite directly from Gucci.com, your nearest Gucci boutique or from the many online stockists such as Net-a-porter or MyTheresa . Even thought the Aphrodite is a newer bag, you can find some on the pre-loved market as well on sites like Fashionphile, Rebag or eBay.

Pros and Cons of the Gucci Aphrodite 

Pros: 

• Timeless style that will look stylish for years to come 
• Can fit a lot relative to its size (especially true for the small size)
• Comes with multiple straps, allowing for a variety of looks
• Straps are easy to change
• Affordable compared to similar bags

Cons:

• Large size only comes in neutral colors
• Stitching may come undone around the zipper 
• Not a lot of reviews are available, so it’s difficult to know what others think about the style

Is the Gucci Aphrodite Worth Buying?

Even though she just came out a few months ago, we’re confident that Aphrodite is going to become an instant classic for Gucci. 

In particular, we appreciate Aphrodite’s unique shape, versatile strap options, and roominess. For these reasons and more, we’re confident that this bag will work just as well for a brunch date as it does for the boardroom. 

When it comes to sizes, we recommend going with the small or medium. We like the small because it fits into the current Y2K mini-bag trend while still being large enough to fit all of your daily essentials. 

Meanwhile, the medium is a solid everyday bag that can accommodate work items, diapers, or anything else you have to take with you. 

The large is definitely roomy, but it seems too large for most people’s frames. Plus, if you were to fill it to capacity, it would get pretty heavy. 

Read also:

Why Is Gucci So Expensive? Is it really worth buying in 2023?

Best Designer Bags Under $1000 in 2023