Gucci Blondie: Ultimate Guide and Review 

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Our full Gucci Blondie review including bag history, sizes, materials, what fits inside & more

In celebration of its 100th anniversary, Gucci brought back an archival piece from the 70s called the Blondie. This model celebrates the maximalism of the era while staying fresh for today’s audience. 

Read our complete guide to learn more about this piece and see if it’s something worth adding to your wardrobe. 

Gucci Brand History 

The Italian brand was started in 1921 by a former leather craftsman named Guccio Gucci. Gucci first became popular for its leather travel items, but soon developed a reputation for creating quality equestrian goods for British aristocrats. 

This penchant for equestrianism was one of the many things the House became famous for over the years. Other notable brand trademarks include its Diamante pattern, its red and green stripes, and its Double G monogram. 

From the 1950s onwards, the brand became a favorite of celebrities, fashionistas, and wealthy travelers thanks to its over-the-top patterns and designs.  Nowadays, Gucci’s collection blends extravagance with subtlety. 

Gucci Blondie History 

Gucci’s Blondie bag first made an appearance in 1971. At the time, the bag was the epitome of the era’s maximalist fashion. In particular, the enlarged GG logo on the front of the bag speaks to the bold designs of the time. 

The Blondie has become a perennial source of inspiration over the past 50 years, with updated versions being released every few years. 

Most recently, Gucci’s former Creative Director, Alessandro Michele, freshened up the Blondie for the  brand’s 100-year anniversary. 

Gucci Blondie Description 

The Blondie is defined by its clean, curved lines and oversized interlocking GG hardware. 

Several variations are available, including a shoulder bag, a top-handle bag, and a wallet on a chain. 

The classic Blondie comes with two straps, one leather and one webbed in the brand’s signature stripes. Similarly, the top-handle version includes a detachable striped web strap. 

Blondie wallets come with a detachable chain strap, allowing you to carry them over the shoulder or as a clutch. 

Gucci Blondie Sizes 

The Blondie comes in a variety of shapes and sizes. To keep everything organized, we’ve created a table of the dimensions in both inches and centimeters. 

Gucci StyleDimensions (inches)Dimensions (centimeters)
Blondie Mini8.7″ x 5.1″ x 2.2″22 cm x 13 cm x 5.5 cm
Blondie Shoulder 11″ x 6.3″ x 1.6″28 cm x 16 cm x 4 cm
Blondie Top Handle/Medium11.4″ x 8.7″ x 2.7″29cm x 22cm x 7cm
Blondie Belt Bag9.4″ x 5.5″ x 2″24 cm x 14 cm x 5 cm
Blondie Continental Chain Wallet 8.3″ x 4.1″21cm x 10.5cm
Blondie Medium Chain Wallet 4.9″ x 4.3″ x 1″12.5 cm x 11 cm x 2.5 cm
Gucci Blondie Sizes

What Fits in a Gucci Blondie? 

Having dimensions is helpful, but sometimes knowing exactly what each bag can fit is more important when choosing which size to buy. 

What fits in a Mini Gucci Blondie?

Mini: Can fit a cardholder, keys, and a phone.

What fits in a Shoulder Gucci Blondie?

Shoulder: Fits a card holder, keys, a phone, and a few makeup items (lipstick, mini mascara, and hand sanitizer). 

What fits in a Medium Gucci Blondie?

Medium: Fits a regular-sized wallet, keys, a phone, and a small cosmetics case. 

What fits in a Belt Bag Gucci Blondie?

Belt Bag: Fits a cardholder or small wallet, keys, phone, earbuds, and a few makeup items (lipstick, oil blotting sheets). 

What fits in a Wallet on a Chain Gucci Blondie?

Continental Chain Wallet: Can fit several cards, a phone, a small set of keys, and a few odds and ends (hand sanitizer, floss, small mints). 

Medium Chain Wallet: Fits several cards, some cash, and a couple of makeup products. 

Gucci Blondie Materials 

For the most part, Blondies are made out of either leather or canvas. Special editions of the bag are available in exotic skins such as python and ostrich. 

The hardware is either gold-toned or Palladium-toned. Straps are either metal, leather, or canvas depending on the model. 


When the Italian brand first brought back this classic style, it was only available in Gucci’s signature beige and ebony Diamante-embroidered canvas.   

Thankfully, there are several more options now. You can find the Blondie in a range of neutrals (brown, black, white) and colors (green, blue, and pink). 

gucci blondie outfit
Credit @clara.berry

Gucci Blondie Prices 

We took these prices from Gucci’s US and European websites, so they are as up-to-date as possible. That said, it’s always a good idea to check the brand’s website for any price increases before purchasing. 

Gucci StylePrice (USD)Prices (Euros)
Blondie Mini$3,100€2,250
Blondie Shoulder $3,600€2,650
Blondie Top Handle/Medium$3,980€2,980
Blondie Belt Bag$2,300€1,800
Blondie Continental Chain Wallet $1,250€980
Blondie Medium Chain Wallet $980€790
Gucci Blondie Prices

Gucci Blondie Outfits and Inspiration

Pros and Cons of the Gucci Blondie 

All of this information is helpful, but sometimes you just need a quick list to help you make up your mind. Don’t worry, we’ve got you covered! 


  • Can be worn in a variety of ways depending on the bag style and included straps 
  • Easy access to items inside the bag 
  • Very popular with celebrities 
  • A classic style that’s lasted more than 50 years 
  • Easy to style 
  • Magnetic closure is easy to use 


  • The Gucci logo hardware is large and vulnerable to scratching 
  • Expensive following recent price increases

Read also:

Why Is Gucci So Expensive? Is it really worth buying in 2023?

Gucci Bamboo 1947 Ultimate Review: Sizes, Prices, What Fits, Pros & Cons

Gucci Diana Review & Complete Guide. Everything you need to know in 2023

Where to buy the Gucci Blondie?

You can purchase a new Gucci Blondie directly from Gucci.com, your nearest Gucci boutique or online stockists such as MyTheresa and Matches Fashion.

If you want to score a deal we recommend that you look on the preloved market on sites like Fashionphile, Rebag or even eBay.

Is the Gucci Blondie Worth Buying?

Although not one of the brand’s most popular styles, the Blondie is a perfect representation of what Gucci does best–blending elements from distinct eras to create something classic, yet fresh. 

Beyond that, we love the easy-to-use magnetic closure, multiple strap options, and classic design. If we had to choose just one piece to recommend from this collection, it would have to be the shoulder bag. 

Not only is it large enough it fit all of your essentials, but its strap options mean you can carry it as a clutch, with the metal chain for dressier occasions, or with the webbed strap for a casual look. 

See all the Gucci Blondies available at Gucci.com


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