Gucci Diana Review & Complete Guide. Everything you need to know in 2023

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Read all you need to know about the beloved Gucci Diana bag including what fits inside, pros & cons, prices and more.

From simple biker shorts to bright suits, Lady Di had a way of making anything she wore an instant classic. That was especially true when it came to her favorite bags. 

One of her top picks with a bamboo-handled Gucci tote that later bore her name. The tote was originally released in 1991 and got a modern makeover in 2021. But is the Diana still a classic? See our complete guide to help you decide.  

Gucci Brand History 

Guccio Gucci founded his eponymous brand in Florence, Italy in 1921. Before founding the house, Gucci worked as a porter at London’s Savoy Hotel and as a leather craftsman at the Franzi luggage company.  

Following a leather shortage in 1935, Gucci was forced to use alternative materials. One such material was woven canapa, or hemp. This became a signature fabric for the brand, especially with the addition of Gucci’s interlocking diamond symbol printed on top. 

Gucci Diana History 

Gucci has been creating bags with bamboo handles since 1947. At the time, post-war Italy was going through an economic crisis. In response, the brand experimented with novel materials to reduce the cost of production. 

This was a successful strategy from a financial standpoint, but it also proved to be a popular style, likely because it inspired thoughts about traveling, something that was mostly inaccessible at the time. 

Released in 1991, the bamboo-handled Diana bag was named after the Princess of Wales. She was often spotted carrying it around London and more than likely influenced the bag’s popularity. 

On July 1, 2021, Gucci released an updated version of the Diana bag on what would have been the princess’ 60th birthday. 

The new design comes with detachable leather straps in fluorescent yellow, orange, and pink. This feature was inspired by the functional straps once used to maintain the shape of the bamboo handles. 

Read the other Lady Diana inspired bag reviews : Chanel Diana bag & Lady Dior bag review.

Gucci Diana Description 

At its core, the Diana is a tote bag. It’s dressed up a bit with the addition of the Gucci logo on the fastening and the bamboo handles. The new edition also includes fluorescent straps that wrap around the handles for an added pop of color. 

A detachable and adjustable shoulder strap comes with the bag to provide more styling options. 

See the Diana on Gucci.com .

Gucci Diana Sizes 

gucci diana review
Most popular Gucci Diana Sizes

The Diana comes in five sizes: mini, small, medium, large, and maxi. We’ve put together a table comparing their dimensions to help you choose the right size for your needs. 

Gucci Diana StyleDimensions (inches)Dimensions (centimeters)
Diana Mini7.9″ x 6.3″ x 3.9″20 cm x 16 cm x 10 cm
Diana Small11″ x 9.5″ x 4.3″27 cm x 24 cm x 11 cm
Diana Medium13.7″ x 11.8″ x 5.5″35 cm x 30 cm x 14 cm
Diana Large15″ x 14.6″ x 5.9″38 cm x 37 cm x 15 cm
Diana Maxi19.7″ x 19.7″ x 7.9″50 cm x 50 cm x 20 cm
Gucci Diana Sizes

Aside from the traditional tote style, the Diana also comes in variations like shoulder, bucket, and duffle bags. 

gucci diana size comparison
The visual differences between the different Gucci Diana sizes

What Fits in the Gucci Diana? 

What fits in the Mini Gucci Diana?

Mini: Fits daytime essentials like a phone, credit cards, lipstick, mascara, and hair ties. 

What fits in the Small Gucci Diana?

Small: Fits a small notebook or paperback book, a phone, a cardholder or small wallet, and a few makeup items. 

What fits in the Medium Gucci Diana?

Medium: Can fit a tablet or eReader, full-sized wallet, keys, phone, makeup pouch, and a small water bottle. 

What fits in the Large Gucci Diana?

Large: Fits smaller laptops or other tech devices (tablet, eReader), a full sized-wallet, keys, phone, makeup pouch, a full-sized water bottle, and a sweater. 

What fits in the Maxi Gucci Diana?

Maxi: Technically part of Gucci’s luggage collection, this size could be used as a carry-on or as an overnight bag. 

Gucci Diana Materials 

In most cases, the Diana is made out of leather. In some cases, exotic skins like alligator, python, or ostrich are used. Special edition bags feature a range of options including tapestry textiles and pearl embellishments. 

The hardware is a shiny antique gold-toned metal. Inside, the bag is lined with microfiber that has a suede-like finish. 


Diana comes in a range of neutral colors including black, white, brown, and tan. Brighter hues include emerald, red, orange, and sky blue. 

Gucci Diana Prices

Below, we’ve put together a table comparing the prices of the Diana in US Dollars and Euros. 

Keep in mind that the prices listed reflect Diana bags made out of leather. Exotic skins or special edition models cost more. 

Gucci Diana StylePrice (USD)Price (Euros)
Diana Mini$3,300€2,800
Diana Small$3,980€3,400
Diana Medium$4,800€4,100
Diana Large$5,500€4,900
Diana Maxi$8,000€5,900
Gucci Diana Prices in USD & EUR

Where Can You Buy A Gucci Diana Bag?

Luckily, it’s not very hard to get a hold of the Diana – you can simply buy it online at Gucci.com or your nearest Gucci boutique. It seems like the Diana is not available at the usual online stockists such as Nordstrom or MyTheresa.

Since the Diana is also a vintage style you can find a lot of vintage and new bags on the pre-loved market on sites like Fashionphile, Rebag or even eBay.

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Gucci Diana Outfits & Inspiration

Pros and Cons of the Gucci Diana 


  • Leather is scratch-resistant 
  • Bamboo handles provide a unique detail to an otherwise simple bag 
  • A timeless design that’s just as in style now as it was 30 years ago
  • Very popular with celebrities and influencers
  • Metal feet protect the bottom of the bag
  • Opens wide, making it easy to access items inside 
  • Comfortable carried by hand or crossbody 


  • Expensive for what it is 
  • The straps on larger bags aren’t wide enough to offer adequate support for the weight
  • Some think the neo handle straps are ugly 
  • Heavy for its size

Is the Gucci Diana Worth Buying? 

From the unique bamboo handles to the durable leather body, there’s so much we love about this bag. On top of that, it has a practical design and is an It-Girl favorite. 

We’re especially fond of the small and medium sizes as they manage to be roomy without adding too much bulk. 

It is worth mentioning that the Diana is pretty expensive for what it is (essentially just a basic tote bag). That’s even more true when you consider that vintage models sell for under $1,000. 

So, if you love the new style, then by all means go for it. But if you’re looking to score a deal, reselling sites like Fashionphile are full of less expensive options. 

Read other Gucci articles:

Gucci Aphrodite Review

Why is Gucci so expensive

Gucci Bamboo 1947 Ultimate Review: Sizes, Prices, What Fits, Pros & Cons


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